Friday 30 March 2012

Red Bull's Crackdown In India.!!

(Courtesy Red Bull and  myhealthmaster.blogspot.com)
The energy drink which promises to "give you wings" once you consume it, has been under the scanner of the Maharashtra Food And Drug Association (FDA). The officials of the FDA has seized 16.3 Lakh of cans of Red Bull from their premise in Thane and Vikhroli on learning that the caffeine content was between 250-300 ppm (parts per million) whereas the permissible content for carbonated beverages is is 145ppm. 


Red Bull is consumed by youngsters,who use it staying wide open during exam days. It is also consumed with mixing it with alcohol. Manufactures claim that its an energy drink and not a carbonated one. But when you open a can of Red Bull, there is fizz and it contains carbon dioxide. Caffeine is addictive and is commonly used in coffee, tea and soft drinks. Excessive consumption can lead to anxiety, nervousness, insomnia and other various health issues. 

Red Bull makers state, "Red Bull Energy Drink contains about the same amount of caffeine as a cup of coffee, 80mg.
 It is the same in the 160 countries across the world where our product is on sale. The health officials and authorities of these countries, including India, have concluded that Red Bull is safe to consume. Red Bull is not 'banned' anywhere; it would be like 'banning' coffee, colas or other caffeinated drinks".

Though there is no special standards defined for caffeine rates in energy drinks but the Food Safety And Standard Act 2006 has stated that the the drinks containing caffeine should follows the laws laid down for carbonated beverages. Special laws for the caffeine content for energy drinks are now being laid down by the Food Safety And Standard authority of India. It is trying to increase the permissible limit for the caffeine in special drinks.

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